What if Every Coaching Prospect Was Easy to Close?
So often, as coaches, we get caught up in "what to say." There are scripts, and strategies, and programs, and methods for coaching clients. Most of them sound robotic and rehearsed, because... well, because they are.
It has been said that anytime there's a sale, there are actually two sales going on. There's you trying to sell them something that will really move the needle and change their life... and there's them trying to sell you on their limitations (I'm not good enough, I can't afford it, I don't have the time, I might fail, etc.)Read the rest of this entry »
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